HOME IS WHERE THE BIKE IS

The Bike Shop

The home of Regroup Custom

Closed · opens tomorrow at 10am

On the benchMax’s Green Tri-Composite Sarto Cima See the build

A relaxed and welcoming space for cyclists of all stripes

The Regroup bike shop is the hub for everything we are, a home on the road, a clubhouse for our community, and the perfect place to bring a dream bike to life with Regroup Custom. We exist to provide a stellar in-store experience, from mapping out a custom build from one of our world-beating brands, to impeccable servicing and a curated selection of apparel, footwear, and accessories chosen to enhance your cycling experience.

Ride amazing

Regroup Custom

The finest bespoke bikes in the world

Regroup Custom projects represent the last word in bespoke bike builds. From a handmade steel, carbon or titanium dream machine crafted to your geometry to stock-size framesets given free expression with personalized touchpoints that tailor and turn them into something extraordinary, there’s a Regroup Custom build for you.

Recent builds

Paint to Match: An OPEN UPPER 2.0 in Magic Mushroom

Regroup Custom · All-Road + Gravel

Paint to Match

An OPEN UPPER 2.0 in Magic Mushroom

A friend of Regroup asked for a gravel bike that matched their truck. The truck is an INEOS Grenadier in a color called Magic Mushroom. So that's what we built.

Leather and Alcantara by Mick Peel at Busyman Bicycles. Read The Busy Man

Read the story

Build details

Frame: OPEN UPPER 2.0 — full carbon, made in Portugal
Groupset: SRAM Force XPLR AXS — 1x, power meter, 165mm cranks
Paint: Custom, matched to INEOS Grenadier “Magic Mushroom” with chartreuse and purple accents; decals by Slik Graphics
Wheels: ENVE AR40 Foundation
Saddle: Alcantara-wrapped by Busyman Bicycles, Melbourne

Whether you start your Regroup Custom build with a clear direction or only the barest suggestion of color, we’ll discuss your goals and dreams for your new bike and where you want it to take you. And that’s when the fun begins.

Personalize your ride All custom bikes

Regroup Custom

FEATURED BIKES

Some bikes stick with you long after the ride is over. Here's what we're loving right now.

All custom bikes

BastionGravel Panterra

SartoRoad Cima

MosaicGravel GT-1 i55 32-Inch

FactorGravel ELARA

HERE AND THERE

OUR MAKERS

Cycling’s finest

Venice · Melbourne · Norfolk · Beverly · Basel · Verona · Little Rock · Rogers · Boulder → Tempe

Road Cima Gravel Raso Gravel (+ Wide) Road Asola Plus Road Seta Plus Road Raso

A racing bicycle is a thing of dreams, made from them, built to reach them. It should be fast, elegant, and brutal — a freedom machine that de-mechanizes the mind and allows it to connect to something bigger.
Explore Sarto · 5 bikes
Gravel Panterra Road Archetype

Where do you begin with a brand like Bastion? With a new category, perhaps. Not bikes, but hyper-bikes.
Explore Bastion · 2 bikes
Triathlon ONE SP Gravel ELARA Gravel SARANA Road ONE Gravel Aluto Road Monza Road O2 VAM Road Ostro VAM

Performance, always performance. It's an overused word in the bike industry, if not everywhere, but Factor differentiates itself from the rest of the pack with its single-minded focus on speed.
Explore Factor · 8 bikes
Road Z-Zero GT Road Ouray Gravel Taos

When Parlee emerged in 1999, it set in motion a wave of innovation that still resonates across the wider industry.
Explore Parlee · 3 bikes
Gravel UP / UPPER 2.0 Gravel UPPER Concept

OPEN is a bike industry outlier. Its business model, predicated on the concept of “working hard to stay small”, is 180 away from almost every carbon fiber bike brand, who see bigger as undoubtedly better.
Explore Open · 2 bikes
Gravel Orlando Road Marcelo Interno Road Elio Gravel Duende Rock & Roll Road Round Road Responsorium

Much ink has been spilled about the work of this storied Veronese marque and its iconoclastic founder, Dario Pegoretti.
Explore Pegoretti · 6 bikes
Road Scylon Gravel ADHX 45

As iconic French cycling companies go, few can rival the legendary status of Time Bikes. Since it was founded in 1987, the brand has pursued a path of ‘Le Defi’ and the challenge to neither rest nor take the easy option.
Explore Time · 2 bikes
Gravel ABLE Mountain BC40 Gravel Echo

From the consummate speed and poise of the asphalt-going Alfa to the fast-paced, all-road Echo and wide-tire, gravel-slaying Able, Allied bikes deliver on every level. And they're made in the US. And that bears repeating.
Explore Allied · 3 bikes
Gravel GT-1 i55 32-Inch Road RT-Zero Road RT-1 iTR Gravel GT-1 i45

Boulder-based Mosaic has been hand-building titanium works of art since 2009.
Explore Mosaic · 4 bikes

Road Cima

Sarto Raso Gravel (+ Wide) All-Terrain Bike

Gravel Raso Gravel (+ Wide)

Road Asola Plus

Road Seta Plus

Road Raso

1 / 5

The Regroup Review

Gear Dive

The Cima Question

Gear Dive

Factor ONE vs OSTRO VAM: A Taste Test

The Factor ELARA: Not an Ostro Gravel With Bigger Tires

Regroup Servicing

The Workshop

Keep your bike in the fast lane

From boutique builds to tune-ups and tear-downs, our workshop is where we keep you moving forward.

Your rig’s home away from home, a place of singing gears, smooth bearings and crisp changes

Explore our rate card of regular service items below and click to inquire about a booking or reach out for something specific. Whatever you need from our service team, we can’t wait to see you and your bike at Regroup soon.

Bronze$125