BICYCLE SHOW
Regroup in the Desert – Jan. 31
DETAILS
Bicycle Show directions_bike
LOCATION
Regroup
WHEN
01 31, 1000
EXPECT
Bikes, cycling culture & good vibes
WHO IT'S FOR
Anyone who lives to bike
Ride south in 2026 and make a date for a day of beautiful bikes, rides, and community at Regroup in the Desert - a refreshingly different bike show.
With a top-flight list of bike brands bringing a selection of incredible dream bikes as well as powerhouses like Pirelli and CeramicSpeed, MAAP and QUOC, Regroup in the Desert is a cyclist’s dream day out. Throughout the show, expect great vibes, premium food carts, a live DJ, a static trainer power challenge to show off your watts with prizes for the winners, competitions and other exciting activations. It’s an event you won’t want to miss. Click the add to calendar below to save the date.
Leading up to the show, we'll have several brand activations, demo rides, and more in-store at Regroup—check back here soon for updates as we confirm details.
BRANDS
For 2026, we'll have several brands returning for more, plus some new faces. The line-up may change a little as we get closer to the date, but expect to see bikes, goods and people from brands such as Factor, Sarto, Parlee, Time, Mosaic, Open, Orbea, Ceramicspeed, Pirelli, Precision, SRAM, MAAP, QUOC and more.
BIKES
We'll have some stellar builds on display, with the people behind the brands to talk you through them, with a DJ spinning tracks to keep the vibe high and great eats from premium food trucks if you need something other than incredible paint schemes and bike tech to chew on!
Plus, we'll have a few extra-special show bikes, like Regroup Pete's incredible Pegoretti Elio, custom-painted in the brand's 'Ciavete' style and Adam's majestic Bastion and many other builds you won't want to miss.
To see what went down at the inaugural edition, visit our journal post and the show image gallery.