Factor CEO Rob Gitelis on the Brand's Unique Approach
We caught up with the CEO of Factor Bikes, Rob Gitelis, to find out about the brand's singular pursuit of performance, and why every ride should be an experience.
January 11, 2025
visibilityREGROUP CUSTOM
FRAME
Factor Ostro VAM
TYPE
Road road
GROUPSET
SRAM AXS Red E1 2x + Ceramicspeed OSPW
BOTTOM BRACKET
Ceramicspeed T47a Coated
WHEELS
Zipp 353 NSW Hookless
TIRES
Goodyear 700×30
COCKPIT
Black Inc. Integrated Bar Stem 90×420
BAR TAPE
Enve w/Factor Bar Ends
SADDLE
Bjorn Setka 143mm
My new Factor Ostro VAM build can be summed up in one word – FAST. That, or my new Red power meter is broken, and the sustained power PRs that I keep shattering are a mere technological glitch. But in all seriousness, this thing is a rocket. And the fact that it’s pink lends itself to constantly screaming “ride me” as I go about my daily activities in the shop. Over my afternoon coffee today, I almost locked the doors and took her out for a rip.
I’ve gotten to know Joel, my contact at Factor, pretty well, and it turns out we grew up a stone’s throw away from each other in Wisconsin (if you want to sell me something, throw in a little Green Bay Packer talk or mention your favorite food is a cheese curd and we can be pals forever). In addition to its warm and wonderful people, Factor delivers technologically advanced frames priced for astonishing value. If you add in the retail cost of the included Ceramicspeed bottom bracket and headset, seatpost, and stem/handlebar, what you get is damn impressive.
Customizing paint is super simple with Factor’s online paint generator (don’t say I didn’t warn you). Factor does charge for paint ($500), and the options are a bit less robust than Orbea’s system, which we are very familiar with here at Regroup. However, Factor’s paint tool is a pleasure to use and nicely keeps the new bike buzz going while you create.
When you consider all of the above – Factor’s class-leading tech, great people, stand-out value and opportunities for easy customization its paint program affords, we’re confident that you’ll be seeing a lot more Factor bikes here at Regroup and the roads of the southwest in the coming years.
ADAM EGGEBRECHT
If Adam's Ostro VAM has got you amped for a Factor of your own, drop us a line or swing by the shop to chat about a custom build.