Factor CEO Rob Gitelis on the Brand's Unique Approach
We caught up with the CEO of Factor Bikes, Rob Gitelis, to find out about the brand's singular pursuit of performance, and why every ride should be an experience.
January 11, 2025
visibilityPEOPLE
Caught between sports, we sat down with the Ironman athlete to talk swimming and winning as a kid, cycling, easy centuries, and her flying Factor Hanzo time trial bike.
WORDS
Peter Harrington
PHOTOS
Misc. Ironman
One thing's for sure, if you cycle, you'll see the world, which is to say, life. And for most of us, that begins at the door, with local loops that may start the same but soon wander off on their own, filtered through the inconstant scenery, half-caught sounds and fleeting impressions that shape and form every ride. Cycling isn't so much a revisiting as a revelation, which might explain why even our most high-rotation routes remain fresh, and the occasional trip to explore new terrain becomes a major moment of anticipation.
If our regular haunts have the power to renew, we can only imagine what it must be like for those whose athletic prowess opens up the map to a wider world and a life of adventure. Athletes like Regroup Racing’s Chelsea Wolfe, whose speed in the pool propelled her through college, to the bike and on to crushing Ironman events and the world champs here and over the ocean. How many roads can one person handle? Apparently, a lot.
As we connect over Zoom, my first thought is that Chelsea must really love the Golden Gate Bridge, because it’s her Zoom background. She later explains that it’s a reference to her company’s location. With its sweeping view of the bridge and the Bay, it’s one heck of a sight, and brings to mind, helped by Chelsea’s last name, Jack London’s book, Seawolf, and for a moment I feel as adrift as its hapless protagonist, Humphrey van Weyden, who ends up in the Bay after his ferry collides with another ship and sinks. But as Chelsea beams from my screen, she brings me back to the present, and I make a mental note to up my Zoom filter to present the same vitality. She puts the bridge in the shade and me at ease, and for the next hour or so, as we talk sport, cycling and ridiculous races, the sight of her head and shoulders floating above the Bay on a sunny day becomes oddly soothing. All bridges should have a Chelsea.
“I started swimming competitively when I was five,” she begins when I ask about her journey towards triathlon and Ironman events. “By the time I was 21, when I graduated from college, all I knew was swimming, and I had to find another outlet. I really needed a break from being in the pool for twenty hours a week, and triathlons had the appeal of offering three pursuits in one!” There’s clearly a sporting success story here. “Ha, well, swimming did put me through college, so I was good, but at the same time, I knew I couldn’t quite reach Olympic level.” Still, she must have had something special. “I guess so, but in West Virginia, where I grew up, there was a lot of swimming talent. I mostly swam in division two and would hope to podium at every event, whereas the Olympic-level swimmers competed in division one. I knew if I swam in that category, I would struggle to place, so division two was a good fit for me.”
When did the bike come into view? “I had a friend buy a road bike while we were in our senior year at college, and he and his then girlfriend and now wife said they were going to do a triathlon. So I said, ‘Oh, what’s a triathlon?’, to which they replied, ‘Well, we really mean an Ironman.’ So they explained what that was, and how, for most swimmers, running is not their favorite activity, and how, in an Ironman, you have to run a marathon, bike 112 miles and swim almost three. In short, they said I wouldn’t be able to do the run. And to my mind, that became, ‘did you just tell me I can’t do something?!'” she laughs. But to this West Virginia girl, the bike part at least wouldn’t be completely foreign. “Where I grew up is pretty mountainous. As a kid, I spent quite a bit of time doing enduro-style mountain biking. Nothing on the road, though.” But when she did get on the asphalt, Chelsea’s swimmer’s engine saw her hitting a hundred miles with ease, although acclimatizing to the pounding of running, she recalls, did take her a minute. “Running is just so impactful on your joints, especially compared to swimming and cycling, which are very low-impact sports. It also affects the body in other ways. For instance, even when I’m swimming really fast in the pool, my heart rate isn’t that high. Yet, that same effort on the run could see my heart rate skyrocket. Ultimately, it’s just a different type of training, like cycling up a hill for the first time compared to riding on the flat.”
What’s a good women’s Ironman time? “For the Elite women, eight hours would be excellent,” she notes. “That’s like a sub-three-hour marathon, on top of the bike and swim portions. It’s crazy.” It sounds insurmountable. I’m interested to know how she even knew she could string the three events together and stay upright, let alone compete at a high level. “I knew that I didn’t want to try an Ironman until I’d run a marathon first. When I did that, it turned out okay. By then, I knew I’d be alright on the bike, and the swim was never going to be a question.” But as Chelsea explains, you don’t train for an Ironman by doing an Ironman. “There’s just not enough time in the day to match the distance of the event with your training. Plus, the impact on your body is great. So much so that you have to manage your efforts.” What does her training look like? “Typically, I’ll do a one hundred-mile ride on Saturday, followed by a thirty-minute run straight after. Then on Sunday, an eighteen-mile run. You’re doing back-to-back efforts, just broken up to aid recovery. Swim training follows during the week, with most athletes hitting the pool three or four times Monday through Friday.”
Having qualified for the world champs and raced with the best of the best, Chelsea’s training appears to be paying off. “Yes and no. I’m quite a way off from the top level!” she laughs. “The run is my weakness. I really need to hit three and a half hours. Right now, I’m forty-five minutes off that. I won’t be super competitive until I can bring my time down.” As strange as it sounds, does she even want to get that fast? “I’m really competitive against myself, and I’m trying to do what I can to go faster, without giving too much extra time to training – things like racing half Ironman events, and focusing on improving my mile-per-minute ratio.” And carrying the improvement over to the full Ironman events? “Exactly; maintaining the endurance but hopefully with the added speed that comes from the change in training and the shorter distances.” She’ll soon get to see how that’s playing out, with an upcoming trip to Marbella in the south of Spain to compete in the Ironman 70.3 World Championship.
With the stresses of everyday life and the demands of her self-imposed training, how does she keep her wheels spinning? “I employ a coach to help,” she says, laughing again. “If I were to plan my own training, I’d have to become an expert at that, and even then, it would take so much time and bandwidth to execute. But more than that, if I did everything myself, I could quite easily over-train and not give enough time to recovery. Conversely, I might also risk losing motivation and momentum.” Is recovery an overlooked concept? “Totally. It took me a long time to realize how important recovery is. Taking a rest seems wasteful, right? But once I started prioritizing recovery and rest, things got better.”
Shifting gears, Chelsea recently got a new bike, a Factor Hanzo, a sleek, space-age speed machine that replaced her pre-Regroup ride, a bike she admits that never felt good. “I just could not get comfortable on that thing”. Names will not be mentioned. Eventually, the time came when she couldn’t do another mile on it, and, with a love of the Factor form, reached out to Regroup, which put her on a Hanzo via a bike fit with our bestie and bike fit partner, Barry at Cyclologic. “Knowing I have the right bike, the right size and the right fit and feeling that difference from the first moment has been transformative for my cycling experience. And the bike itself is just incredible,” she says, going on to highlight the proper width of the cockpit which allows her to stay in the race position for longer, the clever design of the frontend and the frame behind, and the speed and control it affords, evident, she says, when the road climbs and twists, turns downwards and demands precision to perform.
Interestingly, what struck her most about her Hanzo was the seismic difference a bike fit makes over every mile. “What I’ve learned from my experience of going from an okay bike with a bad fit to an incredible bike with a world-class fit is that you should never be in pain on the bike, but often I think, cyclists suffer aches and pains and think it’s part of the experience. It was for me. Now it isn’t.” What does she recommend other cyclists do if they have issues on the bike? “Get a bike fit, for one,” she says. “Even if you’re only spending a small amount on a bike, a fit will make a real difference to your enjoyment and ultimately make you a better cyclist.” Three cheers to that.
If Chelsea’s Bay Area background could change with the times, the sun would have risen a little higher in the sky. I’ve taken up enough of her time, but I wish her well on her forthcoming trip abroad. Despite what my fellow Brits have done to Marbella, it’s still Spain, and even better, the south.
¡Venga, Chelsea, venga!!